Digiday and Permutive surveyed more than 100 publishers to find out how the changing roles of OMP and direct-sold programmatic are impacting publisher revenue and how they are solving the challenge.
This guide will help you build a direct-sold strategy that drives ad sales and wins repeat business.
Permutive and AdExchanger analyze how top brands are navigating a digital advertising industry that is being turned on its head.
This guide will explore why advertisers should forge direct relationships with publishers and how to build and scale first-party data.
Eight experts in data science and advertising discuss how agencies can leverage first-party data and what the future holds for this space.
Discover opportunities in the chaos in this Forrester Consulting Opportunity Snapshot, commissioned by Permutive.
How 2020’s defining moments have changed the media landscape and what the future holds for 2021 and beyond.
A Total Economic Impact™ study of Permutive’s Edge DMP.
Real-life examples of successful strategies and general guidance on the best routes to effective data monetization.
Why buyers should switch to accurate first-party data from publishers for targeting.
Learn how major organizations like BuzzFeed and GroupM are building new revenue channels and personalizing the on-site experience.
In partnership with Digiday, we surveyed over 200 publishers in the US and UK to understand their focus for 2019.