Consumer privacy is transforming the rules of digital advertising and businesses need to evolve with it. Why? Because 78% of consumers across generations believe that companies are responsible for protecting their data and 79% of people are concerned about the way their data is being used by companies.
Advertisers need to develop responsible marketing practices that protect consumer privacy. Their decisions now will impact their ability to execute digital marketing in the future effectively. Get access to the full guide below.
This guide will explore why advertisers should forge direct relationships with publishers and how to build and scale first-party data.
