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Announcements
AdExchanger ↗
Permutive & Penske Media Corporation win 2023 AdExchanger Awards for Best Publisher First-Party Data Platform
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Press
PMW ↗
How ReedPop drove up CTRs by 50% for its core gaming brands
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Podcast
The Rebooting ↗
Ad targeting in transition: A Q&A with Permutive’s CEO & Co-founder, Joe Root
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Press
PMW ↗
Publisher direct deals: boosting sales revenue streams
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Press
MediaShotz ↗
ReedPop Engage, powered by Permutive, sees +50% rise in CTRs
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Press
What's New in Publishing ↗
How Gumtree is using first party data to replace cookies
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Press
Advertising Week ↗
As the open marketplace fails, advertisers are turning to publishers to reach audiences
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Announcements
AdExchanger ↗
Permutive named a 2023 AdExchanger Awards finalist for Best Publisher First-Party Data Platform
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Press
DCN ↗
Advertising has an addressability problem; publishers can help
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Press
AdExchanger ↗
As the open marketplace collapses, direct sales offer publishers a lifeline
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Press
AdMonsters ↗
Are Big Tech’s privacy updates sending the Open Marketplace into freefall?
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Press
PMW ↗
Open marketplace vs direct advertiser-publisher buying
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