Press

Latest news and thought leadership

• Announcements

  AdExchanger ↗

  

  Permutive & Penske Media Corporation win 2023 AdExchanger Awards for Best Publisher First-Party Data Platform

  Permutive and PMC are finalists for Best Publisher First-Party Data Platform at the 2023 AdExchanger Awards.

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  Announcements

  AdExchanger ↗

  Permutive & Penske Media Corporation win 2023 AdExchanger Awards for Best Publisher First-Party Data Platform

  Permutive and PMC are finalists for Best Publisher First-Party Data Platform at the 2023 AdExchanger Awards.

  Read more
• Press

  PMW ↗

  How ReedPop drove up CTRs by 50% for its core gaming brands

  ReedPop united audiences from its gaming brands and events’ respective fanbases with the help of Permutive, resulting in higher viewability, VCRs and CTRs for clients’ content.

  Read more

  Press

  PMW ↗

  How ReedPop drove up CTRs by 50% for its core gaming brands

  ReedPop united audiences from its gaming brands and events’ respective fanbases with the help of Permutive, resulting in higher viewability, VCRs and CTRs for clients’ content.

  Read more
• Press

  PMW ↗

  

  Publisher direct deals: boosting sales revenue streams

  Brands should capitalise on the data that publishers can provide, enabling marketers to target audiences in the most efficient way possible as the battle between privacy and scale continues.

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  Press

  PMW ↗

  Publisher direct deals: boosting sales revenue streams

  Brands should capitalise on the data that publishers can provide, enabling marketers to target audiences in the most efficient way possible as the battle between privacy and scale continues.

  Read more
• Press

  MediaShotz ↗

  ReedPop Engage, powered by Permutive, sees +50% rise in CTRs

  In response to the demise of third-party cookies, ReedPop has developed a more robust first-party data-driven audience strategy to drive advertiser performance and develop new revenue streams.

  Read more

  Press

  MediaShotz ↗

  ReedPop Engage, powered by Permutive, sees +50% rise in CTRs

  In response to the demise of third-party cookies, ReedPop has developed a more robust first-party data-driven audience strategy to drive advertiser performance and develop new revenue streams.

  Read more
• Press

  What's New in Publishing ↗

  

  How Gumtree is using first party data to replace cookies

  Gumtree’s Head of Advertising Operations, Victoria Trevillion, talks about the publisher is focusing more on direct interactions with advertisers and agencies, moving away from reliance on open marketplaces and third-party revenue.

  Read more

  

  Press

  What's New in Publishing ↗

  How Gumtree is using first party data to replace cookies

  Gumtree’s Head of Advertising Operations, Victoria Trevillion, talks about the publisher is focusing more on direct interactions with advertisers and agencies, moving away from reliance on open marketplaces and third-party revenue.

  Read more
• Press

  Advertising Week ↗

  As the open marketplace fails, advertisers are turning to publishers to reach audiences

  The OMP offered an automated and easy path for buyers and sellers looking to reach addressable markets at scale, but it’s now the source of more challenges for advertisers.

  Read more

  Press

  Advertising Week ↗

  As the open marketplace fails, advertisers are turning to publishers to reach audiences

  The OMP offered an automated and easy path for buyers and sellers looking to reach addressable markets at scale, but it’s now the source of more challenges for advertisers.

  Read more
• Announcements

  1 min read

  InPublishing ↗

  

  Permutive picks up two wins at the Digiday Technology Awards

  Permutive won Best Data Management Platform and Best Sell-Side Programmatic Platform.

  Read more

  

  Announcements

  1 min read

  InPublishing ↗

  Permutive picks up two wins at the Digiday Technology Awards

  Permutive won Best Data Management Platform and Best Sell-Side Programmatic Platform.

  Read more
• Announcements

  AdExchanger ↗

  

  Permutive named a 2023 AdExchanger Awards finalist for Best Publisher First-Party Data Platform

  Permutive and PMC are finalists for Best Publisher First-Party Data Platform at the 2023 AdExchanger Awards.

  Read more

  

  Announcements

  AdExchanger ↗

  Permutive named a 2023 AdExchanger Awards finalist for Best Publisher First-Party Data Platform

  Permutive and PMC are finalists for Best Publisher First-Party Data Platform at the 2023 AdExchanger Awards.

  Read more