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This year’s Digiday Awards Europe finalists centered on tech innovations, collaborations, and compelling narratives.
Permutive’s VP of Products, Chloe Grutchfield, takes a look at the key first-party data trends for 2024 especially in light of the sunsetting of third-party cookies this year.
Given the challenging times facing the industry, advertisers must get their data strategies in order now to ensure they stay ahead of competitors.
Marketers are beginning to recognise that if they want to achieve addressability and efficiencies, they must work more directly with publishers.
Marketing the Marketers: Robbert van der Pluijm, Head of Marketing, Permutive
Tools and tactics that publishers can incorporate into their arsenal to drive success in 2024.
The Spanish digital advertising marketplace has significantly increased levels of quality and flexibility in its client offering.
A Q&A with Chloe Grutchfield on her role at Permutive, a career in technology, and overcomning challenges along the way.