David Hayter, Programmatic, Data and Technology Director at The Stylist Group
Increase in revenue powered by their audience data (Insider Inc.)
Year-on-year growth in direct-sold revenue for 2022 (BuzzFeed)
Increase in year-on-year quarterly revenue (Financial Times)
Increase in revenue from first-party data in 2022 (Penske Media Corporation)
As privacy concerns reset the ad industry, this is your chance to safeguard your future success with powerful data collection, collaboration, analysis and activation. All made possible in a privacy-safe ecosystem, by Permutive’s Audience Platform.
Collect, model and analyse large volumes of data that update in real time. With no links to third-party cookies or IDs, your data stays in your control.
Match audiences with advertisers via Permutive Vaults to understand and target their users on your domain – while we safeguard you from data exposure.
Target groups of users by common attributes, not individual IDs. With full control over cohorts, you can safeguard users and your value as a data owner.
Permutive’s patented edge technology is the only way to reach 100% of users - across web, app, and CTV - and activate on every single impression, in real-time, and on the first page view.
Permutive was built for endemic and non-endemic audiences alike: match and import any data type and scale through models and insights.
Maximize your value to buyers with differentiated data and insights at every stage of your cycle. From RFP through to re-booking, Permutive equips your team with the insights to win.
Permutive’s patented edge processing performs computations on a user’s device, rather than broadcasting their data to the cloud. It keeps sensitive information where it belongs, and brings these significant benefits of speed and scale in its place.
Collect, model, and analyse large volumes of data that update in real time. With no links to third-party cookies or IDs, your data stays in your control.
Take segmentation and analysis from overnight to real time. Our platform works in-session for perfect match rates even on passerby traffic.
Live campaign analysis and unlimited lookbacks deliver unique audience insights that boost inventory value with pre- and post-campaign reporting and mid-campaign optimisation to drive advertisers' outcomes – giving you an edge in winning RFPs.
Permutive integrates in real-time with a host of partners.
Penske Media Corporation (PMC) needed to develop a strategy that would enable it to monetize 100% of its audience across its portfolio, even cookie-blocked or opted-out audiences while respecting data choices.
Via Permutive, PMC has access to more of its audience data to help them sell across the portfolio. Permutive enabled PMC to move from a vertical to a portfolio strategy to better compete on scale and supports the publisher with delivering pre-sale and post-campaign insights to drive stronger advertiser relationships.
A final key step was ensuring that every commercial team across the organisation knew the value of its first-party data and that the sales team understood its unique selling proposition and why it mattered to advertisers.
of impressions served with first-party data in 2022
increase in revenue from first-party data in 2022
increase in performance (CTR) in campaigns that only used first-party data
increase in driving effective CPA for a clothing retailer when using PMC’s first-party data (SHE Media)
