This study conducted by Permutive and AdExchanger analyzes how top brands and advertisers are navigating a digital advertising industry that is being turned on its head by both platform-level changes and regulations that seek to protect consumers’ data and their privacy online.
The analysis is based on a survey of leading marketing and advertising executives in both consumer and business markets. Respondents represent many of the largest corporations in the world from a range of industry sectors. The survey received 220 responses and was conducted in the second quarter of 2022.
White paper
How brands are tackling decreasing consumer trust in advertising
December 21, 2022 14 min read
Permutive and AdExchanger analyze how top brands are navigating a digital advertising industry that is being turned on its head.