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Announcements
Campaign ↗
Permutive & Bauer Media shortlisted for Campaign Tech Awards 2024 for Best Use of Data
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Blog
3 min read
Shifting tides to direct-sold: The next evolution of Permutive
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Podcast
The Rebooting ↗
Ad targeting in transition: A Q&A with Permutive’s CEO & Co-founder, Joe Root
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Press
PMW ↗
Publisher direct deals: boosting sales revenue streams
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Press
Advertising Week ↗
As the open marketplace fails, advertisers are turning to publishers to reach audiences
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Press
DCN ↗
Advertising has an addressability problem; publishers can help
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Blog
3 min read
Four steps to checking your addressability
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Press
Adweek ↗
TelevisaUnivision’s post-cookie targeting shows promise for seller-defined audiences
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Press
What's New in Publishing ↗
How Penske Media achieved 100% addressability with first-party data
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Direct-sold
How publishers leverage first-party data to drive direct advertising sales and improve campaign performance
Panel Discussion
Mar 09, 2023
3:15pm
Watch on-demand
Press
DCN ↗
How media companies can protect addressability
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Press
PMW ↗
Reclaiming reach in the open web
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