How publishers leverage first-party data to drive direct advertising sales and improve campaign performance

Panel Discussion

Watch on-demand

Gumtree and Mumsnet discuss solving for declining addressability and users opting out to drive revenue and performance.

  • Join this session as publishers discuss the most significant forces to hit advertisers, including declining addressability and users opting-out of sharing their data.

    Find out how publishers overcome these challenges and leave the session with knowledge of targeting 100% of your users, building relationships with advertisers through insights, and improving campaign performance via unique but scalable first-party data.

  • Speakers

    • Chloe Grutchfield
      GM, Publishers, Permutive

    • Kate Barry
      Chief Revenue Officer, Mumsnet

    • Vickie Trevillion

      Victoria Trevillion
      Head of AdTech, Gumtree