The publishers’ guide to ITP 2.1
Intelligent Tracking Prevention (ITP) is fast becoming a hot topic in the industry. Coupled with increasing regulation and consumers’ desire for privacy, its introduction has created many challenges for publishers reliant on third-party cookies to identify and generate insights on their audience and in-turn sell advertising based on this.
With Google announcing the introduction of similar measures, and Apple rolling out the next generation – ITP 2.1, we have put together a guide to help you navigate the upcoming changes.
Download our guide to understand:
– What is Intelligent Tracking Prevention (ITP)?
– What is the aim of the ITP 2.1 change?
– What impact it will have on publishers?
– How to prepare for ITP 2.1?
ITP 2.1 presents an opportunity for publishers to meet advertisers’ demands for audience insights and scale – make sure you’re ready.
