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Are you prepared for the decline of cookies?

April 30, 2019 10 min read

ITP 2.1 presents an opportunity for publishers to meet advertisers’ demands for audience insights and scale – make sure you’re ready.

  • The publishers’ guide to ITP 2.1

    Intelligent Tracking Prevention (ITP) is fast becoming a hot topic in the industry. Coupled with increasing regulation and consumers’ desire for privacy, its introduction has created many challenges for publishers reliant on third-party cookies to identify and generate insights on their audience and in-turn sell advertising based on this.

    With Google announcing the introduction of similar measures, and Apple rolling out the next generation – ITP 2.1, we have put together a guide to help you navigate the upcoming changes.

    Download our guide to understand:

    – What is Intelligent Tracking Prevention (ITP)?
    – What is the aim of the ITP 2.1 change?
    – What impact it will have on publishers?
    – How to prepare for ITP 2.1?