Protecting consumer privacy is no longer negotiable. But neither is delivering great outcomes from advertising.
How can we create an industry that builds consumer trust, protects user privacy, and avoids a ‘reject all’ to the advertising industry?
Watch our on-demand webinar for a discussion and Q&A, with Kelsey Chickering, Principle Analyst at Forrester, on the future of responsible advertising.
Watch this panel session to:
- Get a snapshot of the biggest privacy and user consent trends impacting the advertising ecosystem.
- Discover how leading publishers, advertisers, and adtech platforms are overcoming the deprecation of third-party data coupled with regulatory pressures.
- Learn from guest Kelsey Chickering, Principal Analyst at Forrester, about how B2C brands are building mindful media strategies that are proactive, values-based, and innovative.
The opt-out consumer: why responsible advertising matters
Presentation, Q&A
On-demand
Watch our on-demand webinar for a discussion and Q&A with Forrester on the future of responsible advertising.