Trusted Media Brands: How publishers can use data to close more deals

Presentation
On-demand

Explore the tactics used by Trusted Media Brands to win more advertiser deals in this webinar.

  • In a privacy-first world, publishers are challenged with reaching scale ethically, and advertisers are realizing the limits of their data. Advertisers are looking to publishers to tell them better audience stories, and this requires advanced tactics.
    We took part in Admonster’s fireside chat, exploring some of the tactics Trusted Media Brands are using to increase audience size by 22X, RFP win rate by 31%, and ultimately, win more advertiser deals.

  • Speakers

    • Stephanie Mazzamaro

      Stephanie Mazzamaro
      VP, Data Product & Operations, Trusted Media Brands

    • Thomas Baart
      Customer Success Manager, Permutive