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Featured Content
Introducing Halo Agents
Halo, Permutive’s new agentic suite, is built to drive revenue growth by enabling – for the first time – direct buying to scale infinitely across publishers and campaigns
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From scale to accountability: The new agency value equation
Discover how leading agencies are rebuilding efficiency and accountability in programmatic media. Learn the 3-step blueprint to reclaim ROI, reduce waste, and deliver verifiable performance through data-enriched PMPs.
The curation revolution: Rebuilding trust and transparency in programmatic
Discover how leading agencies are rebuilding efficiency and accountability in programmatic media. Learn the 3-step blueprint to reclaim ROI, reduce waste, and deliver verifiable performance through data-enriched PMPs.
The performance paradox: Why programmatic efficiency is broken
Discover how leading agencies are rebuilding efficiency and accountability in programmatic media. Learn the 3-step blueprint to reclaim ROI, reduce waste, and deliver verifiable performance through data-enriched PMPs.
The Publisher’s Strategic Advantage (3/3)
Learn from Aline Zenses, Permutive’s MD of DACH, on why a powerful outcome-driven sales narrative is only as good as your team’s ability to execute it. In this series, we’ve covered why publishers now hold the data advantage and how to package that data into an outcome-driven sales story.
The Publisher’s Strategic Advantage (2/3)
Learn from Aline Zenses, Permutive’s MD of DACH, on how the data advantage has shifted towards premium publishers, and why the critical next step is to translate that edge into a compelling sales narrative. Your first-party data isn’t just for targeting; it’s your most valuable product.
The Publisher’s Strategic Advantage (1/3)
Learn from Aline Zenses, Permutive’s MD of DACH, on how new technology is leveling the playing field, making 100% of your audience addressable by unifying identity, contextual, and predictive cohort signals, empowering publishers to shift from a volume-based to a sustainable, value-based sales proposition.
The Incremental Growth Series | Part 1: Why your ROAS doesn’t tell the whole story about growth
ROAS is often treated as the ultimate measure of marketing success, but it only tells part of the story and doesn’t capture the broader goal of driving true growth. Read on for Permutive’s Tom Shapland’s take.
Permutive earns top G2 rankings in Summer 2025 Report, including #1 Momentum Leader
Recognition across customer satisfaction, market momentum, and support highlights our dedication to enabling customer growth in the new era of data collaboration.
The Data Collaboration Summit
Permutive’s Summit showcases how collaboration and direct relationships can reimagine advertising and boost Open Internet performance.
Beyond the Buzz: Understanding how the next era of curation is reshaping advertising performance
Don’t be distracted by the debates. Curation is here to stay, and the next wave is all about harnessing its strategic advantage to improve outcomes and get ahead of the competition.
Permutive named DMP Leader, Enterprise & Small business High Performer in G2 Spring 2025 Report
Recognitions for customer satisfaction, superior support and ease of use underscore our commitment to innovation and enabling customer success.
Data Clean Rooms, the Curation Era
Curation [noun]the action or process of selecting, organising, and looking after the items in a collection or exhibition. In the context of programmatic advertising, curation involves managing high-quality, segmented audiences for targeting purposes – particularly in our offering. However, it’s important to note that other curation offerings may focus solely on curating media, without incorporating…
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